 Let
Every Child Be Wanted
How Social Marketing is Revolutionizing Contraceptive Use Around the
World
By: Philip D. Harvey
Publisher: Auburn House
Page Count: 264pp
Size: 9.6 x 6.5
Notes: Hardcover
Date Published: 1999
Available from: Amazon.com,
and your favorite local bookseller.
Discounts available for qualifying parties. Contact Michele Thorburn
at michele@dktinternational.org
This book provides the only comprehensive examination of contraceptive
social marketing. It includes a full description of the most important
of these programs, documenting a form of international assistance
that has attracted over $1 billion from governments and other donors.
The book contains a wealth of previously unpublished material that
illustrates this remarkable story. The author challenges the widespread
belief that family planning can only be made available through medically-oriented
programs and that foreign assistance must be catalytic rather than
long-term. Let Every Child Be Wanted, with its comprehensive overview,
anecdotes and strategies, is a useful handbook for philanthropic
agencies, independent charities, and government programs. It will
also be valuable for preparing students to work in public health
arenas around the world. With a new generation of health workers
steeped in social marketing techniques like those offered in this
book, tremendous advances can be made in the battle against unwanted
pregnancy and AIDS.
Table of Contents:
- The Pioneers
- Social Marketing: How It Works
- Sex, Contraception, Religion, and AIDS
- Players in the Game: Donors, Governments,
Family Planning Associations, and Others
- "I'm
Up to Here with Experts":
Selling Contraceptives in Sri Lanka
- Social Marketing in Bangladesh
- Why Brand Names?
- Pricing: The Cornerstone of Social Marketing
and the Controversies that Surround It
- Measuring Results: Sales, CYPs, Contraceptive
Prevalence
- Running a Program
- Advertising: The Fuel of Social Marketing
- The Population Wars
- Appendices
- Bibliography
- Index
Excerpt:
coming soon....
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