Let Every Child Be Wanted: How Social Marketing is Revolutionizing Contraceptive Use Around the World

Publisher: Auburn House
Page Count: 264pp
Size: 9.6 x 6.5
Notes: Hardcover
Date Published: 1999
Available from: Amazon.com, and your favorite local bookseller.
Discounts available for qualifying parties. Contact Michele Thorburn at michele@dktinternational.org

This book provides the only comprehensive examination of contraceptive social marketing. It includes a full description of the most important of these programs, documenting a form of international assistance that has attracted over $1 billion from governments and other donors. The book contains a wealth of previously unpublished material that illustrates this remarkable story. The author challenges the widespread belief that family planning can only be made available through medically-oriented programs. Let Every Child Be Wanted, with its comprehensive overview, anecdotes and strategies, is a useful handbook for philanthropic agencies, independent charities, and government programs. It will also be valuable for preparing students to work in public health arenas around the world. With a new generation of health workers steeped in social marketing techniques like those offered in this book, tremendous advances can be made in the battle against unwanted pregnancy and AIDS.

Table of Contents:

  • The Pioneers
  • Social Marketing: How It Works
  • Sex, Contraception, Religion, and AIDS
  • Players in the Game: Donors, Governments, Family Planning Associations, and Others
  • “I’m Up to Here with Experts”: Selling Contraceptives in Sri Lanka
  • Social Marketing in Bangladesh
  • Why Brand Names?
  • Pricing: The Cornerstone of Social Marketing and the Controversies that Surround It
  • Measuring Results: Sales, CYPs, Contraceptive Prevalence
  • Running a Program
  • Advertising: The Fuel of Social Marketing
  • The Population Wars
  • Appendices
  • Bibliography
  • Index